The Pre-Call Brief That Writes Itself

I take a lot of calls. Partner syncs, customer technical reviews, internal architecture chats, the occasional demo. On a bad week it’s eight a day. On a good week it’s also eight a day, just with more interesting topics. Eight calls a day is more than my brain wants to hold. I would join a customer call having genuinely forgotten what we discussed three weeks ago. I would walk into a partner sync and spend the first ten minutes catching up to context I should have had on the way in. Sometimes I’d realise mid-call that I’d committed to send something last time and never had.